Rhododendron Flower (Buransh) Concentrate (Squash)

Buransh, also known as Rhododendron or Rhodo, is the State Tree of Uttarakhand and holds deep cultural, medicinal, and spiritual significance in the Himalayas. Growing at altitudes of 5,000 to 7,500 feet, Buransh belongs to the Ericaceae family, which has over 1,000 species worldwide. In Uttarakhand, the flowers are most commonly seen in a deep red colour, with pink varieties found in some regions. When in bloom, the rhododendron forests create a breathtaking sight against the backdrop of the snow-clad Himalayas, carpeting hillsides in vivid red petals.

Beyond its striking beauty, Buransh plays an important role in local food culture and wellness traditions. Commonly used by locals to prepare refreshing drinks, chutneys, parathas, pakoras, and even locally brewed wine, the flower is valued for its sweet nectar and medicinal properties. Our Pahari Buransh Concentrate, which resembles a rose or raspberry drink, has a naturally rich, jelly-like texture packed with goodness. The entire process—from collecting flowers and carefully separating petals to extracting juice and preparing the concentrate—is done entirely by hand by local Pahadi village women, preserving authenticity and purity.

Benefits of Pahari Buransh Concentrate

• Made from handpicked Himalayan Buransh (Rhododendron) flowers

• Traditionally used to relieve headaches and stomach ailments

• Known for antioxidant, anti-inflammatory, and antimicrobial properties

• Traditionally associated with anti-diabetic benefits

• Refreshing, naturally flavoured concentrate with a rich texture

• Supports overall wellness when consumed in moderation

• Deeply rooted in Himalayan food and cultural traditions

• Handcrafted in small batches by local women

• Free from artificial colours and preservatives

Precautions Using Buransh Concentrate

• Consume in moderation, as excessive intake may be harmful

• Dilute as recommended before consumption

• Not suitable for individuals advised to limit sugar or floral concentrates